Pete Grzonka, Commercial Director at Newport Gwent Dragons, said “the match day atmosphere at Dragons’ games is already renowned throughout Wales. This new relationship with Friars Walk and Kingsway Centre will further build on this experience."
The recent redevelopment has meant the introduction of numerous retail, food and drink and entertainment offerings just across the river from Rodney Parade.
Under the banner ‘making the most of your matchday with Friars Walk and Kingsway Centre’ individual outlets will offer supporters give-aways and value-adding promotions on a match by match basis whilst they are visiting Rodney Parade. The sponsorship covers Dragons matches in the Guinness PRO12, European Rugby Challenge Cup and Anglo Welsh Cup.
Simon Pullen, Centre Director for Friars Walk and Kingsway Centre said “we are really excited to be partnering with the Newport Gwent Dragons and it is envisaged that supporters will make the most of their day by visiting the shops and restaurants pre and postgame. This partnership working initiative gives people more reasons to come into the centre of Newport and enjoy the whole day”
Grzonka continued “through activity like this we are hoping to give supporters another reason to get behind their Region by coming to watch a match live at Rodney Parade.”
